Be Findable

If you’re working on something good — something real — it’s easy to think that’s enough.

That your music will speak for itself. Your design. Your writing.

That someone will stumble across it, fall in love, and spread the word.

Maybe. But probably not.

As Austin Kleon writes in his book Show Your Work:

“You don’t really find an audience for your work; they find you.

“But it’s not enough to be good. In order to be found, you have to be findable.”

Imagine this: you’re a guest on a podcast. At the end, the host asks,

“Where should listeners go to learn more about you?”

Do you have an answer?

Do you know what someone will find if they look you up?

Is there a path — even a simple one — for someone to go deeper?

Or are you hoping they’ll figure it out on their own?

This is not a small detail. It’s part of the work.

It’s part of honoring the effort you’ve already put in — the years, the drafts, the sacrifices. Not by shouting louder, but by giving your future fans a hand: a place to go, a way in, a reason to stay.

Start with an asset that has been called the “binge bank.”

The binge bank is a collection of your best, most welcoming work, easily accessible and clearly marked.

Give people an ideal path to follow when learning about you and your work for the first time.

Not just a homepage. A journey.

Think through the steps you want them to take — before you need them to take it.

Because one day, someone will ask where to find you.

Make sure you know what to say.

Notes:

• Check out Austin Kleon’s fantastic book, ​Show Your Work​.

• “Binge bank” comes from ​Shaan Puri​, among others.