In the early 1990s, Johnny Cash was a living legend that no one wanted to hear.
The industry had moved on. Nashville had shelved him. Columbia Records had dropped him. Radio wouldn’t play his new music.
To those in the industry, he seemed like a relic.
But Rick Rubin got curious.
Rubin wasn’t a country producer. He had built his reputation on hip-hop and hard rock.
But something in Cash’s voice—a weathered truth—caught his ear. While everyone else asked, “Why bother?” Rubin asked a different question:
Why isn’t anyone listening to Johnny Cash anymore?
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