Timeless advice for creators

The life of a creator can feel lonely. But you are part of a long history and thriving community of creators—writers, musicians, filmmakers, artists. In these articles, I share examples, principles, and frameworks to help you become a better creator. Sign up to get these sent to your email each week.

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Don't Sit on a Great Idea

When you have a creative idea that is a ten out of ten, get it out into the world as fast as humanly possible—because you can bet that someone else in the world just had the same idea as you.

As creatives, we get dozens of ideas. Most are fleeting, average, just okay. We work our creative process knowing that most of our ideas aren’t worth pursuing.

But we pursue these okay ideas anyway because we know that they are the path to the really special ideas.

The ten out of tens.

The ideas that give you a special feeling, like the heavens have either opened up before you or come crashing upon you—or both.

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The Creative Wind Tunnel

In the world of creativity, there's something called the Creative Wind Tunnel. Ryan Tedder, the songwriter behind hits for artists like Beyoncé, Adele, and his band OneRepublic, uses this term to describe the phenomenon when creators get tunnel vision and start thinking their work is perfect, losing touch with reality.

When you're in the Creative Wind Tunnel, you can’t see your work’s flaws because you’re too caught up in it. This can stop you from making something truly great.

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