Timeless advice for creators
The life of a creator can feel lonely. But you are part of a long history and thriving community of creators—writers, musicians, filmmakers, artists. In these articles, I share examples, principles, and frameworks to help you become a better creator. Sign up to get these sent to your email each week.
I Transcribed Every Pop-Up Bubble from Arcade Fire's "Creature Comfort" Music Video
For their 2017 album, Everything Now, Arcade Fire created an extensive faux-promotional campaign. I’m writing about the album and its promotional campaign in my book project, Sway: How Promotion Has Shaped American Music. One of the features of the campaign was the creation of a fictional, evil corporation that plugged AF’s release with all the vigor and crassness of a profit-mongering company.
The ploy led to a number of funny and caustic creations from the band, one of which was their music video for “Creature Comfort.” Here’s how it went down: