Timeless advice for creators

The life of a creator can feel lonely. But you are part of a long history and thriving community of creators—writers, musicians, filmmakers, artists. In these articles, I share examples, principles, and frameworks to help you become a better creator. Sign up to get these sent to your email each week.

Creative Process Mark Samples Creative Process Mark Samples

The Creative Wind Tunnel

In the world of creativity, there's something called the Creative Wind Tunnel. Ryan Tedder, the songwriter behind hits for artists like Beyoncé, Adele, and his band OneRepublic, uses this term to describe the phenomenon when creators get tunnel vision and start thinking their work is perfect, losing touch with reality.

When you're in the Creative Wind Tunnel, you can’t see your work’s flaws because you’re too caught up in it. This can stop you from making something truly great.

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