Whatever you think of her music, you have to respect Taylor Swift as a creative professional.
Last week she pulled off something no one thought was possible.
Back in 2005, Swift signed a six-album deal with Big Machine Records when she was just 15. The deal gave the label ownership of the master recordings for all six albums.
When her contract ended in 2018, she walked—signing with Universal instead. And that’s when things got messy.
She wasn’t even given the chance to bid on her own recordings. Big Machine’s founder Scott Borchetta sold the masters to Scooter Braun’s Ithaca Holdings. Braun then sold them to Shamrock Capital for a reported $300–$405 million.
That’s when Taylor did something no one saw coming.
Instead of rolling over, she got to work.
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