Timeless advice for creators
The life of a creator can feel lonely. But you are part of a long history and thriving community of creators—writers, musicians, filmmakers, artists. In these articles, I share examples, principles, and frameworks to help you become a better creator. Sign up to get these sent to your email each week.
Be "Annoying"
So many artists are crippled by fear. Fear that we will "annoy" our followers through self-promotion. Fear of imposition. Imposter syndrome. Fear, ultimately, that we won't be able to make a living for ourselves and our loved ones through our art. It is so emotionally exhausting!
Here's a lens that has made marketing much less exhausting for me, because it takes the spotlight off of me, and throws it back onto my listeners:
Instead of talking constantly about what you do in your marketing, talk constantly about your customers' problems and frustrations.