Discover practical insights on creativity, music, and entrepreneurship from writer and musicologist Mark Samples. These short, story-driven essays help artists and creators level up their careers with timeless lessons, smart frameworks, and real-world examples. Perfect for musicians, educators, and creative pros seeking growth.
In a brand new academic article published by Musical Quarterly, I tell the story of how P. T. Barnum used strategies of branding to create the most successful music tour of the 19th century. The singer he brought to America was Jenny Lind. Lind was already a star in Europe, but was relatively unknown in America before signing a contract with Barnum.
Barnum did something unprecedented:
Read MoreYoda would never say this to a young musician apprentice:
He also wouldn’t say:
But he might say:
When I was growing up, practicing my Bach and Chopin...
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