Mark C. Samples

The Creative Process

Discover practical insights on creativity, music, and entrepreneurship from writer and musicologist Mark Samples. These short, story-driven essays help artists and creators level up their careers with timeless lessons, smart frameworks, and real-world examples. Perfect for musicians, educators, and creative pros seeking growth.

Posts tagged advertising music
Everything I Learned Writing Music for a National Ad Campaign
Everything I Learned Writing Music for a National Ad Campaign

I had the opportunity to write music for RealTruck, Inc., the U.S.’s top seller of truck accessories.

The goal of the project was to create a 2-minute brand anthem that can be used across multiple campaigns (TV, web, social, etc.) and multiple years. To create the soundtrack of RealTruck’s brand.

After the project was over, I scribbled down “micro lessons.”

Bite-sized lessons of everything I want to remember for the next time I do a project like this.

Reply with a number and I’ll break it down in an essay or a comment.

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Arts and Entrepreneurship, Creative ProcessMark Samplesmusic production, music promotion, music professionals, realtruck, commercial music, advertising musicComment